DEALERFLOOR
Dealerfloor is a South African website focused on providing news, insights, and resources for automotive dealerships and professionals. It covers topics such as industry trends, dealership management, and market analysis, aiming to support and inform those in the automotive sales sector.
Monthly Users
7172
Monthly Views
15772
Reach
1905 Dealers
Brief Description:
Dealerfloor stands out as a pivotal resource within the automotive sector, blending industry news with an active marketplace. The site caters to both the consumer and professional segments of the automotive community, providing an extensive range of content from the latest industry developments to in-depth vehicle reviews. Dealerfloor's platform is a hub for those seeking detailed automotive insights and a streamlined process for buying and selling vehicles.
Content Overview
Main Content Areas
The industry; car reviews, offering detailed evaluations and expert opinions on various vehicle models; industry insights, which provide in-depth analysis and commentary on market dynamics; and vehicle sales listings, facilitating the buying and selling process with a user-friendly marketplace.
Content Frequency
The site is updated daily, ensuring a steady stream of fresh content. This frequent updating includes news updates, detailed reviews, and current vehicle listings, which collectively contribute to maintaining the site's relevance and appeal to its audience.
Performance Metrics
Ad Effectiveness:
Dealerfloor provides advertisers with detailed data on ad performance, including metrics such as click-through rates (CTR). This data is crucial for assessing the effectiveness of advertising campaigns and optimizing strategies for better results.
Historical Performance:
Historical performance data is available upon request, offering insights into past campaign effectiveness. This helps advertisers evaluate outcomes and refine their approaches for future campaigns, ensuring efforts are strategic and informed.
Audience Demographics
Primary Audience
The primary audience for Dealerfloor includes car enthusiasts, who are passionate about the latest automotive trends and innovations; automotive industry professionals, who seek up-to-date industry news and market insights; potential car buyers, who are in the market for their next vehicle; and sellers, who are looking to connect with prospective buyers. This diverse audience base ensures a wide-reaching platform for advertisers looking to target various segments within the automotive sphere.
Geographic Distribution
Dealerfloor's audience is predominantly based in South Africa, reflecting the site’s regional focus. However, the site also attracts a segment of international traffic, which broadens its appeal and relevance in the global automotive marketplace.
Traffic and Engagement
Monthly Visitors:
Dealerfloor experiences a robust traffic volume, with approximate visitor numbers ranging between 10,000 and 20,000 visits per month. This metric underscores the site's strong presence and its effectiveness in attracting a significant number of users within its niche.
Unique Visitors:
The site enjoys a healthy number of unique visitors, estimated between 7,000 and 12,000 per month. This indicates a substantial reach and the site's capability to attract new and returning users, further reinforcing its position in the automotive digital space.
Engagement Metrics:
Users typically spend an average of 2 to 4 minutes on Dealerfloor, engaging with its content. The pages per visit generally range from 2 to 5, highlighting the site’s ability to retain user interest through its comprehensive content offerings and engaging interface.
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